Privacy Policy

This privacy policy describes how and for which purposes Boehringer Ingelheim Vetmedica GmbH  (hereafter “Boehringer Ingelheim”, “we”, “our”, “us”) processes the personal data we collect about you through this website and social media.


Content


1.    PURPOSES OF THE DATA PROCESSING

1.1    Registration, communication (website and social media channels)
1.2    Log data
1.3    Use of cookies and related data processing (website optimization, analysis, advertising)
1.4    Analysis of the use of our social media offerings
1.5    Social Media Listening
1.6    Pharmacovigilance
1.7    Further purposes which we process your personal data for

2.    DATA TRANSFER

2.1    Reporting obligations to regulatory authorities and enforcement of rights
2.2    Service provider (Processor)
2.3    Boehringer Ingelheim companies
2.4    Transfer to third parties
2.5    Social plugins and third-party content
2.6    Data transfer to recipients outside the EU

3.    RETENTION PERIODS

4.    YOUR RIGHTS

4.1    Your Rights
4.2    Contact (Boerhinger Ingelheim, supervisory authority)

 

1.    Purposes of the Data Processing


1.1    Registration, communication (website and social media channels)

We process your data in order to provide you with the services on our websites, for example when you register, log in, participate in training courses and events or send us messages.

We also process your data when you participate in campaigns on our social media channels (Instagram, LinkedIn etc.) or send us inquiries or comments.

The legal basis is Art. 6 (1) b) GDPR.


1.2    Log data

When you visit the website, we receive log data sent by your browser (e.g. IP address, previous website visited, time and date, displayed contents, information regarding the browser and operating system). Collecting log data is technically required to enable you to use our website (the legal basis is Art. 6 (1) b) GDPR). The log files will be stored for as long as necessary for the respective purpose, in principle no longer than 14 days.

1.3    Use of cookies and related data processing (website optimization, analysis, advertising)

We use cookies (small text files placed on your browser) and similar Technologies such as pixel tags (hereinafter referred to as “Cookies”).

1.3.1    Essential Cookies

Essential Cookies are necessary for the website to function properly by providing basic features such as page navigation, access to secure areas of the website or language settings. Legal basis is Art. 6 (1) b) GDPR We store these essential Cookies for up to one year.

1.3.2    Website optimization and analysis

Based on your consent (Art. 6 (1) a GDPR) we use Cookies to make our websites work more efficiently, as well as to recognize your device on subsequent visits to get information and statistics on your usage. You may withdraw your consent at any time without detriment and with future effect.

To do so, please amend your settings by clicking the setting symbol at the bottom of each page.

With your consent, we use the following services:

Adobe Analytics (Omniture)

Cookies from Adobe Analytics allow us to analyze all traffic and usage patterns of individual users (without further identification) or groups (e.g. which services are used how often, how frequently do users return, how long do they stay, which websites and which region are users coming from). This cookie is stored for up to three years.

Adobe Analytics is a service of Adobe Systems Software Ireland Limited. Adobe acts as our processor. In exceptional cases, data may be transferred to the U.S. Therefore, we concluded the EU Standard Contractual Clauses with Adobe in the U.S.

To protect your identity, the IP address collected by the Cookies is shortened and replaced with a generic IP address.

1.3.3    Marketing Cookies

If you consent, we use Cookies that allow us and our partners to follow users to other websites in order to show ads that are more relevant to the individual user. 

You may withdraw your consent at any time without detriment and with future effect. To do so, please amend your settings by clicking the setting symbol at the bottom of each page.

We use the following services of third-party providers:

Facebook/Instagram marketing pixel

If you consent, we activate a pixel from Facebook Ireland when you visit our website. (Facebook Ireland Ltd., 5-7 Hannover Quay 2 Dublin, Ireland).

The pixel reports to Facebook Ireland which actions you have performed on our website as well as data by which you may be identified by Facebook Ireland (including information regarding app/browser, language setting, time, IP address, advertising ID).

This data allows Facebook Ireland to see that you visited our website, your clicks on our website or if you clicked on a link on Facebook or Instagram that connects you to our website. This allows Facebook to show you interest-based ads on Facebook, Instagram or other websites. Facebook may link this data to your user account and use it for its own purposes. For information how Facebook Ireland processes your data please check https://www.facebook.com/about/privacy.

We do not receive any data about you or other users of Facebook Ireland, but only statistics that show us, aggregated for all users and only for a certain time period, how they interacted with our offers and ads on other platforms of Facebook Ireland (Facebook, Instagram). This helps us to determine which of our ads were successful and which ones were not.

For the transfer of data collected from the pixel, we and Facebook act as so called "Joint Controller" according to Art. 26 GDPR. We have therefore concluded a separate agreement that you can find here: https://www.facebook.com/legal/controller_addendum. For any further processing of your data, Facebook is the sole controller. If you wish to exercise your rights to information, deletion, etc. (see section "Your Rights"), Facebook Ireland is responsible for their fulfillment as part of our Joint Controllership.

Twitter (conversion tag)

If you consent, we activate a Twitter tag when you visit our website (Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07 Ireland).

The tag reports to Twitter what actions you have taken on our website as well as data by which you may be identified.

This data allows Twitter to see that you have visited our website, what you have clicked on and if you clicked on a link on Twitter that connects you to our website. This allows Twitter to show you interest-based content. Twitter can link this data to your user account and use it for its own purposes. For information how Twitter processes your data please check https://twitter.com/de/privacy.

We do not receive any data about you or other Twitter users, but only statistics that show us, aggregated for all users for a certain time period, how they interacted with our offers and ads on other platforms of Twitter. This helps us to determine which of our ads were successful and which ones were not.

LinkedIn (Insight-Tag)

If your consent, we activate a LinkedIn Cookie when you visit our website (LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland).

The tag reports to LinkedIn what actions you have taken on our site as well as data by which you may be identified.

With the data LinkedIn can see that you have visited our website, what you have clicked on and if you clicked on a link on LinkedIn that connects you to our website. This allows LinkedIn to show you interest-based content. LinkedIn can link this data to your user account and use it for its own purposes. For information how LinkedIn processes your data please check https://www.linkedin.com/legal/privacy-policy.

We do not receive any data about you or other LinkedIn users, but only statistics that show us, aggregated for all users for a certain time period, how they used our offers and ads on other platforms of LinkedIn. This helps us to determine which of our ads were successful and which ones were not.

1.4    Pharmacovigilance

If you Report adverse events, information about side effects or other medical aspects ("pharmacovigilance") concerning a Boehringer Ingelheim product, we will review and analyze this data.

All reports will be shared with Boehringer Ingelheim International GmbH who is operating the global pharmacovigilance database.

Boehringer Ingelheim is obliged to report pharmacovigilance relevant information to health authorities worldwide (including to countries that may have a lower level of data protection compared to the EU). Legal basis is Art. 6 (1) c), and for transfers outside the EU Art. 6 (1) f) and Art. 49 (1) e) GDPR. The reports will contain details about the incident but only limited personal data:

  • For patients, the report will only contain, age, gender and initials (as provided), but never the patient's name.
  • For the reporting individuals, the report will include the name, profession (e.g. physician, pharmacist), initials or address, e-mail and phone number (as provided). The contact information is required to be able to follow-up with the reporter to gain high quality and complete information on adverse events. The reporter can select that his or her contact details are not provided to Boehringer Ingelheim or authorities.

As reports about adverse events are important for public health reasons, they are kept for a minimum of 10 years after withdrawal of the product in the last country where the product was distributed.

1.5    Further purposes which we process your personal data for

If necessary, we process your personal data for additional purposes:

  • Satisfying our legitimate interests (Art. 6 (1) f) GDPR), including the following:
  1. to complete a corporate transaction (e.g., corporate restructuring, sale or assignment of assets, merger);
  2. to protect, enforce and defend our rights, property and interests;
  • Ensuring compliance with legal obligations, court orders or other binding decisions of public authorities (Art. 6 (1) c) GDPR); 

 

2.    Data Transfer

We may share personal information with third parties.

2.1    Reporting obligations to regulatory authorities and enforcement of rights

In order to protect our rights or the rights of third parties, we may disclose data to rights holders, consultants, courts and authorities in accordance with legal provisions.

2.2    Service provider (Processor)

We engage service providers to process your personal data for the purposes described in this privacy policy. These service providers process the data only on our behalf, according to our instructions, under our control and in accordance with this privacy policy.

2.3    Boehringer Ingelheim companies

As part of a global group of companies, we involve other Boehringer Ingelheim companies that support us with data processing. These group companies process the data exclusively for the purposes stated in this privacy policy as Joint Controller according to Art. 26 GDPR.

2.4    Transfer to third parties

We transfer data to contractual partners who process data under their own responsibility and for their own purposes (e.g. LinkedIn or Twitter, if you have given your consent). The data is transferred for the purposes described in this privacy policy.

2.5    Social plugins and third-party content

We have not implemented any tools, by which information is automatically transferred to the provider of social media services when you visit our website (Social Plugins).

Any forwarding to social media providers such as YouTube, Facebook, etc. takes place exclusively via link, so that data about your visit to our services (e.g. IP address, time, URL) or data available on your end device (e.g. Cookie information) is only transmitted to the respective providers when the link is consciously used.

2.6    Data transfer to recipients outside the EU

Authorities, Service providers and Boehringer Ingelheim companies may process personal data outside the EU. In these cases, we ensure an adequate level of data protection to comply with European law (usually through EU standard contractual clauses published by the European Commission or, if necessary, other appropriate safeguards).

 

3.    Retention Periods

Boehringer Ingelheim will store your personal data as long as it is necessary for the respective purposes, which is usually to provide the services you have requested. This means for example, that we store your user account data (login, profession, name etc.) until you delete it. In some cases, we are obliged to store your data for longer in order to comply with statutory retention periods. 

We have specified retention periods for certain processing purposes.

 

4.    Your Rights

4.1    Your Rights

You can request information about your stored personal data. If you have provided personal data based on a contract or consent, you have the right to receive this data in a commonly used and machine-readable format.

In addition, you can also request the deletion, rectification or restriction of the processing of your data in certain cases.

You can withdraw your consent at any time.

Right to object:

To the extent we base the processing of your personal data on our legitimate interests (Art. 6 (1) f) GDPR), you may object to such processing at any time. In this case, we will not process such personal data any longer, unless our interests prevail. You can object to the use of data for direct marketing purposes at any time without a weighing of interests.

If your personal data is transferred to a country outside the EU that does not provide an adequate level of data protection, you can request a copy of the contract that ensures the adequate level of protection.

4.2    Contact (Boehringer Ingelheim, supervisory authority)

Please address your questions or concerns in regard to the processing of your personal data to:

Boehringer Ingelheim  Vetmedica GmbH 
- Data Protection Officer –
Binger Strasse 173, D-55216 Ingelheim am Rhein, Germany

E-Mail: datenschutz@boehringer-ingelheim.com

If you still have questions or concerns regarding data processing, you can also contact any supervisory authority. The authority responsible for Boehringer Ingelheim is:

Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Rheinland-Pfalz, 
Hintere Bleiche 34, 55116 Mainz, Germany

E-mail: poststelle@datenschutz.rlp.de